When searching for style and elegance in Italy, we know Milan is the place to go. We’ve also heard of the shopping galleries in Turin and the quaint corners of Genoa. But what lies in between? The locals know, but they just don’t talk about it much.

Beyond Milan: The Stylish Secret You’ve Been Missing

Just an hour from Milan lies one of Italy’s most stylish destinations. It’s not a village, though it looks like one. It’s not a city, though it holds more in its walls than some cities do. It’s the Serravalle Designer Outlet. It doesn’t shout. It doesn’t have to. The people who know it keep it to themselves, guarding the secret of looking so stylish all the time. They come for something simple: the thrill of finding designer bargains. Prada, Gucci, Armani, Valentino—names that evoke luxury, but here, they come with a price you’d hardly believe. This is where you buy elegance and leave with money in your pocket. A quiet indulgence, the way it should be.

Serravalle: The Place You Find Once, and Return to Again and Again

Serravalle doesn’t offer flash. It offers space. Cobblestone streets and arches that could be from Tuscany or Siena. It feels like an old town, but it isn’t. It’s a place built for you to wander, browse, and enjoy slowly. The stores, more than 230 of them, stand in orderly rows, offering luxury without the chaos.

Here, the best things don’t come with fanfare. The thrill is in the quiet discovery. The discounts are deep, the quality unmatched, and the experience, well, it speaks for itself. No rush. No hurry. Time is yours, and the world feels far away. What makes Serravalle truly special is its ability to offer these top-tier brands at discounts of up to 70%. From timeless staples like an impeccably tailored Armani jacket to the latest trends from designers like Balenciaga and Saint Laurent, Serravalle caters to every fashion-forward shopper. The designer store directory is long and extensive. There is something for everyone.

It’s more than just a place to shop—it’s an experience. The outlet village format allows visitors to take their time, whether stopping for an espresso in one of its many cafés or enjoying a meal at a restaurant. VIP lounges provide a space to relax and recharge between purchases, offering yet another layer of luxury to the experience. There is also an on-site tax refund office that pays immediate cash rebates to non-EU visitors. 

The Hills, The Wine, The Rest

When the shopping is done, it’s time to discover the surrounding region. Serravalle is surrounded by a land that knows how to live well. The vineyards of Gavi roll in every direction, their green lines stretching into the distance. The wine is crisp and cold, something to savor after your shopping excursion. A few minutes away, the Fortress of Gavi stands strong, its stones telling the story of centuries long past. It has stood steadfast while the world around it transformed.

There’s more, too. Acqui Terme is not far away, a city the Romans retreated to for its thermal spa waters, renowned for their healing properties. There’s nothing better than relaxing after a shopping excursion. Enjoy your holiday in a warm pool of peace and quiet.

Equally tempting is Piedmont’s cuisine. From grissini, Turin’s famous breadsticks, to agnolotti, delicate stuffed pasta, every meal celebrates tradition. Dishes like brasato al Barolo (beef braised in Barolo) and vitello tonnato (veal in a creamy tuna sauce) are local staples, paired beautifully with artisanal cheeses like Castelmagno and Tomino. Wines such as Barolo, a robust red, and Asti Spumante, a sparkling white, are among the region’s finest offerings. Sipping these local wines is a must when exploring the area.

It’s a secret the locals couldn’t keep, and now it’s yours. Serravalle is more than an outlet. It’s an amazing place to find what you need, whether a pair of shoes or a moment of quiet in the hills. You might arrive for the designer labels, but you’ll leave with a taste of Piedmont’s soul.

Frequently Asked Questions